We're really happy here to be supporting Wovember, the campaign to celebrate wool, wear it as much as possible and apply pressure on the fashion industry to list woollen garments correctly.
Dr Kate Davies and Dr Felicity Ford, the originators of the campaign feel that to list this garment as woollen is misleading to say the least, and yet when searching for woollen jumper, this is where Asos will take you. Yet this garment has only 5% wool.
This inconsistency confuses people, but more importantly, it devalues wool as a high quality product. In their own words 'Wovember aims to reinstate the true value of those terms by linking them with the animals and people who raise, produce and process our WOOL.'
So take a look at their site and get behind their campaign, you can sign their petition here to have woollen items listed correctly, just as Champagne has to be, or Melton Mowbray pork pies!!
http://wovember.com/wovember-petition/
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